About 3rd Gen Pools
uncompromising quality, craftsmanship, and personalized service since 1999.
Our Story
Founded in 1999 by the Martinez family, 3rd Gen Pools began as a small family business with a simple mission: to create extraordinary pools that transform backyards into personal oases. What started with a passion for craftsmanship has evolved into South Florida's premier luxury pool builder.
Over the past 25 years, we've built more than 500 custom pools across Miami-Dade, Broward, and Palm Beach counties. Each project reflects our commitment to quality, innovation, and customer satisfaction. From intimate residential pools to expansive commercial installations, we approach every project with the same attention to detail and dedication to excellence.
Today, as the third generation joins our team, we continue to honor our family legacy while embracing new technologies and sustainable practices. Our generational expertise, combined with modern innovation, ensures that every 3rd Gen pool is built to last and exceed expectations.
At 3rd Gen Pools, we believe a pool is more than just a place to swim — it’s the centerpiece of your home’s outdoor experience. That’s why we work closely with each client to design and build pools that reflect their lifestyle, vision, and aesthetic. Whether it’s a sleek modern design or a tropical retreat, our goal is to deliver a space where memories are made, families gather, and relaxation comes naturally.
Beyond construction, our commitment extends to providing exceptional customer care long after your pool is complete. From maintenance and renovations to upgrades and energy efficient solutions, we stand by our clients every step of the way. At 3rd Gen Pools, our relationship doesn’t end with the build — it begins there, ensuring your pool remains as beautiful and functional as the day it was created.

Our Values
The principles that guide every project and every relationship we build with our clients.
Quality Craftsmanship
Three generations of expertise ensuring every pool meets the highest standards of construction and design.
Customer Focus
We build lasting relationships with our clients, providing personalized service and ongoing support.
Innovation & Excellence
Combining traditional craftsmanship with modern technology and sustainable practices.
Family Legacy
A family-owned business committed to passing down expertise and maintaining our reputation for excellence.
Our Journey
Key milestones in our 25+ year history of pool excellence in South Florida.
Company Founded
Started as a small family business with a focus on quality and customer service.
First Commercial Project
Expanded into commercial pools with our first luxury resort installation.
500th Pool Completed
Reached a major milestone with our 500th residential pool installation.
Award Recognition
Received Best Pool Builder award from South Florida Home & Garden Magazine.
Sustainability Focus
Launched eco-friendly pool options and energy-efficient equipment programs.
Third Generation
The third generation of our family joins the business, continuing our legacy of excellence.
Licensed & Certified
Our professional certifications and licenses ensure you're working with qualified experts who meet the highest industry standards.
Licensed Pool Contractor
NSPF Certified
BBB A+ Rating
Fully Insured & Bonded
OSHA Certified
Green Building Certified
Meet Our Team
Three generations of the Martinez family, backed by a team of skilled craftsmen and pool professionals.
Carlos Martinez Sr.
Founder & Chairman
Founded the company with a vision for excellence and has overseen the construction of over 500 pools.
Carlos Martinez Jr.
President & Lead Designer
Second generation leader who modernized our design process and expanded into commercial projects.
Sofia Martinez
VP of Operations
Third generation bringing fresh perspectives on sustainability and smart pool technology.
Ready to Create Your Dream Pool?
Let our three generations of expertise transform your backyard into a luxury oasis. Get your free consultation today.